UBC-KEDGE Wine Industry Collaboration

Working in close partnership with KEDGE Business School (Bordeaux, France) since Fall 2012, we have engaged the British Columbia wine industry through face-to-face relationship building. We have established the annual UBC/KEDGE Wine Leaders Forum, bringing together wine producers and international wine management expertise. Both industry and Government have recognized our valuable role in offering neutral and stimulating arenas for open participation, free expression and collective learning.

Discussing Western Economic Diversification Canada's funding announcement, from left, Minister of State Michelle Rempel, Kelowna-Lake Country MP Ron Cannan, and Prof. Roger Sugden, Dean of UBC Okanagan’s Faculty of Management.

Discussing Friday’s Western Economic Diversification Canada funding announcement, from left, Minister of State Michelle Rempel, Kelowna-Lake Country MP Ron Cannan, and Prof. Roger Sugden, Dean of UBC Okanagan’s Faculty of Management.

Position the British Columbia Wine Industry for International Growth

Building on these developments, Western Economic Diversification Canada is providing $630,000 funding, matched by industry and UBC for a total of $1.3M over three years (2015-2018), to enable the Regional Socio-Economic Development Institute of Canada to support the emergence of British Columbia as a global wine region.

Over the three-year project we will:

  • Establish task forces on wine labelling and presentation, and on the industry’s identity
  • Analyze intelligence that the industry gathers from international trade shows
  • Use research and industry knowledge to identify and assess options for organization, modeled from other advanced wine regions in the world

In addition, the project is explicitly laying foundations for an internationally networked centre of excellence for the British Columbia wine industry:

  • A self-sustaining focal point that delivers ongoing access to knowledge about trends and developments in the global wine industry

The Regional Socio-Economic Development Institute of Canada is also continuing to develop relationships across the BC wine industry to:

  • Help to identify and address further strategic concerns in the economics of the wine industry, using reason, evidence and collective learning

Global markets focus of UBC and BC wine industry collaboration UBC media release